Our featured Outfit of the Day highlights professional women who have great style. Our goal is to provide you with instant wear-to-work inspiration and helpful styling tips.
Kim is the Creative Director of Orsanna, a marketing agency in Little Rock, Arkansas, which she founded in 2013. She also serves online businesses and influencers with SEO & SEM services to help them get more traffic from search engines. In addition to her great marketing tips, Kim also provides great Business Casual style inspiration!
What are your favorite retailers for workwear? Hobbs of London, Ralph Lauren, Maggy London, J. Crew, Ann Taylor
What is your business dress code? Since I’m the boss, I’m usually in Business Casual and try to go more Creative Casual on Fridays, while my staff leans more Creative Casual. I know I’m the face of my company so I try to dress to convey the respect we have for our clients and diligence we bring to our marketing for our clients.
Describe your style in a few words. Classically elegant style for a busy woman
How did you become an expert at SEO? I picked up SEO when I had a lifestyle blog and eventually starting doing SEO professionally. I never thought it would lead to founding my own agency much less working with some famous names in the influencer and marketing fields. My favorite clients are ones with big, audacious dreams that see the possibilities of search engines to help them succeed. You don’t have to be a big dog in the business to make SEO work for you. It’s an amazing tool for female business owners, considering that so few of us have deep pockets and investment capital to work with.
What’s your favorite “go-to” look when you want to look and feel your best? I bought one dress in a range of colors, the Viviene from Hobbs, that makes me feel like the confident boss I am and fits any scenario. I always wear one of those with simple accessories for an unfussy, simple but very put-together look. Buying multiples of the same item in a variety of colors is an idea I picked up from menswear. It’s made a huge difference in how I feel about my clothing.
Finally, where can we find and follow you? You can find me writing about SEO and Google ads at KimberlyHerrington.com, learn more about law firm marketing and small business marketing at Orsanna.com, or find me on Instagram at @kimherrington_ and on Pinterest @kimherrington_.
Shop the Look:
Kim’s dress is no longer available, but we found this dupe on sale at Neiman Marcus Last Call. We love how she paired this chic dark green dress with nude heels.
Looking for more Business Casual style inspo? Check out another chic spring Business Casual OOTD here.
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